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Joanna Jia
​EDUCATION
42 USA, Fremont CA, November 2016- Present
A self-paced coding program based on peer-to-peer learning. Learned C programming and the Command Line.

The College of New Jersey, (TCNJ), Ewing NJ, 2010- 2014
Bachelor’s Degree in Marketing,
Minor in Communication Studies

WORK EXPERIENCE
Communications Lead, OpenOakland,
Oakland, CA, February 2018- Present
  • A communications plan consisting of outreach strategies for working together with the City of Oakland and the General Public about the work that OpenOaklnd does and strengthening community ties.
  • Serving on the Steering Committee to ensure operations run smoothly and tough decisions are made in the proper, urgent timeframe they need to be addressed.
  • Create and oversee project succession plans for all projects incubated at OpenOakland.
Digital Marketing Consultant, Freelance, Oakland, CA, September 2017- Present
  • Redesign product messaging to better target customer personas.
  • Optimize web pages to increase search traffic and decrease load times.
  • Analyze Social Media metrics against conversion goals.

Product Marketing Manager, Tanoshi, Fremont, CA, April 2017- October 2017
  • Customized product messaging around market research and user questions.
  • Created tiered pricing for Kickstarter Rewards.
  • Increased newsletter sign-ups by 50% with automation and email marketing plan.

Coding Instructor and Tutor, WhizKidz Computer Center, San Jose, CA, April 2017- August 2017
  • Created Scratch demos to teach basic coding concepts.
  • Brought child up to speed with 1st grade math and reading.
  • Sent weekly progress reports and suggestions of fun learning activities to parents.

Inside Account Manager, SHI, Somerset, NJ, July 2014- August 2016
  • Won $2 million+ in renewal contracts for Adobe VIP and CLP agreements, Microsoft Select Plus.
  • Project lead for successful roll-out of 500,000+ headsets to client offices.
  • Won an Enterprise Sales Trip to Miami for closing the most deal registrations. Over $7,000 in backend payouts.

PROJECTS
Amicus: A chatbot that saves immigrants money on initial lawyer consultations, Startup Weekend Oakland
  • Created slide deck and wrote product requirements for the MVP.
  • www.getamicus.co

Lovely Rita: Insight into Oakland’s Parking Citations, Code for America: OpenOakland
  • Product Manager for user-friendly parking citations app.
  • Wrote the product roadmap and am working with Data Scientists to demystify data.

SKILLS
  • HTML/CSS, JavaScript, C, Bash, User Research, Storytelling, SEO, Prototyping, SQL

INTERESTS
  • Rock climbing, record collecting, roadtrips
Photo by Jordan Whitfield on Unsplash.
✈️NJ to ❤️Oakland
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